For our audio-visual branding film, we decided on the topic "fake", derived from many sources of inspiration such as movies like Matrix or Inception. However, in order to talk about fake, you need to know what is true. And so we came to the decision to turn "Fake" inside out and question reality. What exactly is real, what is fake? Doesn't everyone have their own sense of reality and non-reality? Various models of sociology, e.g. radical constructivism, argue that reality is solely what our head makes out of the impressions of the senses. Therefore, it probably follows that something according to public opinion, false can also be real. And the other way around. Depending on the perspective.